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      <image:title>Blog - You can’t service design fishing</image:title>
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  <url>
    <loc>https://www.robertjleaver.com/bites-co</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-03</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5fbf1281cb3e0f57713f8179/1606357641382/Bites+small.png</image:loc>
      <image:title>BitesCo</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e990b2a471b3b535a8d0d5b/1587106621068/Carriageworks.jpg</image:loc>
      <image:title>BitesCo</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5fc81504b0f45b2a3d170c78/1606948160782/Frame0__Healthy_Harriet_Persona.png</image:loc>
      <image:title>BitesCo</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e9806d135894f7f7214f0d3/1587086892649/Bites.png</image:loc>
      <image:title>BitesCo</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e9648eebe50c65fecd8313a/1587113758939/BC_Triangle.png</image:loc>
      <image:title>BitesCo</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e9648d8f01cf06d99b0b181/1587090063446/BC_Value_Prop+%282%29.png</image:loc>
      <image:title>BitesCo</image:title>
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      <image:title>BitesCo</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e99030f618edc7a3e10e4a1/1587086826258/20200313_151822.jpg</image:loc>
      <image:title>BitesCo</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5fc88c3e8eecd53e39edd8d4/1606978649004/BitesCo_Blueprint.png</image:loc>
      <image:title>BitesCo</image:title>
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      <image:title>BitesCo</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e8d661185799e1fe90d42d5/1587087486255/BC_Vendmachine.jpg</image:loc>
      <image:title>BitesCo</image:title>
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      <image:title>BitesCo</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e9649dadbb0561b8d99f2e3/1587114841503/20200320_161621+%282%29.jpg</image:loc>
      <image:title>BitesCo - Summary</image:title>
      <image:caption>The three tools above have given the founders different, remote ways of selling their unique proposition that allow them to focus their time on growth. The service design work has allowed them to understand what processess and tools they could use to streamline and automate their business. The beauty of the project was Service Design and UX working together seemlessly to deliver great business outcomes.</image:caption>
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  <url>
    <loc>https://www.robertjleaver.com/goodthnx</loc>
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    <lastmod>2020-12-13</lastmod>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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    <image:image>
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      <image:title>GoodThnx</image:title>
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    <image:image>
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      <image:title>GoodThnx</image:title>
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      <image:title>GoodThnx</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e965af5993a143227670326/1587381472246/Untitled+presentation+%285%29.png</image:loc>
      <image:title>GoodThnx</image:title>
    </image:image>
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      <image:title>GoodThnx</image:title>
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    <image:image>
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      <image:title>GoodThnx</image:title>
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    <image:image>
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      <image:title>GoodThnx</image:title>
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  </url>
  <url>
    <loc>https://www.robertjleaver.com/cityofsydney</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-06</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e96617c9a52bc41b020b954/1587449411337/COS_Logo.jpg</image:loc>
      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
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      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5fc6efa61d689b68bf8d99bf/1606873022627/City_of+Sydney_Scaled.png</image:loc>
      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e966a9e53790b6f9ee5e6b9/1587449998117/20200305_165751.jpg</image:loc>
      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e9676b8dbb0561b8da1f00c/1587092057206/</image:loc>
      <image:title>City of Sydney - Insight 2 - Community is key; it [the service] only works if we all do it</image:title>
      <image:caption>The idea of community was recurring across all of the personas Community validates the users learning process Over time the user begins to input into the community Community validates that users are doing the right thing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e966f99dcb3ec0fc5ba98ba/1587628974441/Penny.png</image:loc>
      <image:title>City of Sydney - Insight 1 - Personas are useful but people are still people</image:title>
      <image:caption>Our research validated the existing personas but elaborated on them to find: Users are subject to change the way they use or interpret a service  Peronas are fluid There are archetypes within each of the personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5e96763d8f491f550d3d866d/1587629308248/Untitled+presentation+%2811%29.png</image:loc>
      <image:title>City of Sydney - Insight 3 - Waste has an intrinsic value; the circular economy continues to grow.</image:title>
      <image:caption>While seemingly obvious, our interviews had artiulated that the idea of an object having an intrinsic value, even after they had finished with them. This could be a broken coffee machine to the nutrients produced by a bokashi bin. There is a perceived value of worth to items and even waste Users feel they are losing money if the value is not passed on Users will go out of their way (distance and cost) to pass this value on</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5fc6efd90791337046d6e456/1606873068187/City_of+Sydney_Scaled.png</image:loc>
      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5f6c1bd3cfee7759ad7eebec/1600921828483/CoS+Blueprint.png</image:loc>
      <image:title>City of Sydney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5ea1503cbb5a6478518de2fa/1587630144799/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>City of Sydney - SUMMARY</image:title>
      <image:caption>Waste management for City of Sydney is an expansive subject for which we barely scraped the surface but the themes and insights form the core of futre work for City of Sydney. As part of the deliverables for this project we produced a 25 page report which expanded on the 8 original insights. City of Sydney are currently working with Academy XI to explore what the next phase of the project could look like. EDIT: The work has now been outsourced to an agency to continue evolving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertjleaver.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8d120736bebf417380d2ae/t/5eec1ca63a82337d55d4f00c/1592532144037/9_Rob_007.jpg</image:loc>
      <image:title>About - Hi my name is Rob</image:title>
      <image:caption>I’ve held a variety of positions over the years encompassing commerical experience in sales, marketing and product. I didn’t realise it at the time, but the parts of these roles I enjoyed the most had a name. Service Design. I enjoy learning and pushing myself and those around me to grow. Service Design allows me to explore the world around me from a learners perspective and solve problems that improve it. I enjoy being outside; in the mountains or in the water and capturing fleeting moments via camera or by drone.</image:caption>
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